Busara Promotions: Organisation

  • Vision & Mission

    “A vibrant East African music industry prominent on the world stage”

    “Busara Promotions will increase visibility and accessibility for African music, develop skills and opportunities in the music sector, and strengthen regional and international networking and partnerships, thereby contributing to East Africa’s social, cultural, and economic development.”

Main Activities

Busara Promotions is registered as an NGO in Zanzibar since 2003. Sauti za Busara, our flagship event, takes place every year in Stone Town during February. In 2014, the festival celebrated its 11th edition, bringing together diverse artists and audiences and building appreciation for East African music.
Sauti za Busara is more than ‘just’ a music festival: it contributes to the growth and professionalization of the creative sector in the region; provides learning, exchange and employment opportunities, and promotes Zanzibar globally as a leading destination for cultural tourism.
Whilst continuing to maintain and build on the reputation of Sauti za Busara festival in Zanzibar, significant areas we also aim to develop further over the next five years include:

  • Expanding our calendar of events to increase visibility and accessibility for local music and culture
  • Increasing outreach activity to actively discover and nurture new talents, and help them to reach new markets
  • Creating and curating content, to further promote African music on internet and other media
  • Professionalizing the regional music industry through increased opportunities for training and capacity building
  • Strengthening partnerships with organisations in East Africa and the Global North and South; to share information, join forces and further develop capacities through skills exchange
  • Diversifying revenue streams that promote sustainability in the fulfilment of our mission

Organisational Values

  • Artist Centred

    Busara Promotions exists for the promotion and development of musicians and therefore all of our organisational behaviours are undertaken with care and concern for their primary interests. Busara will focus on all artists, those who are established and others who are yet to be discovered and developed, particularly living in disadvantaged communities. Busara strives to uphold and advance the power of music and art in society, and the artist’s important role in keeping cultural traditions alive and dynamic.

  • Mutual Respect

    Busara Promotions places equal emphasis upon respect for local culture and tradition and the integrity of artists. Recognising that there are intrinsic tensions between these two sets of stakeholders it is part of Busara Promotions mission to build understanding and mutual respect.

  • Regional Identity

    Busara Promotions is proud of its roots in Zanzibar and the strong identity the festival has with these islands. However, Busara Promotions is committed to building regional networking among artists and a feeling of collective ownership for this regional festival.

  • Gender Equity

    Artists are of both genders and reflect the population at large. Our governance, staffing and artist selection processes wherever possible aim to reflect equity in gender balance.

  • Diversity

    Busara Promotions will promote cultural diversity with respect for the context of society in Zanzibar. We promote exchange of cultures and traditions to promote understanding, peace and a pluralistic society. When selecting artists, recruiting staff or crew we do not allow discrimination on basis of race, gender, ethnicity, politics or religion.

  • Human Rights and Freedom of Expression

    Busara Promotions supports the rights of artists and others in society to partake in culture and freedom of expression in conformity with the Universal Declaration of Human Rights, the United Nations Conventions on Human Rights and the Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

  • Collaboration and Partnership

    Busara Promotions collaborates with governments, corporate sector, donors, international NGOs, academia, civil society and well-wishers, without compromising its independence of thought and actions.

  • Transparency

    Transparency in major decision making is critically important. When selecting artists, recruiting staff, making purchases, reviewing accounts, budgets, expenditures, or making other important decisions, it is imperative we remain accountable and transparent to each other and other relevant stakeholders.