Busara Promotions: Organisation

Busara Promotions is a non-profit NGO established in Zanzibar since 2003, aiming to promote professional employment opportunities in an East African music industry that is connected and in exchange with other regions


Increased social cohesion and economic growth in Zanzibar, as fuelled by a wider appreciation of local, regional and international music uniquely connected to Africa.


Professional employment opportunities are increasingly available in an East African music industry that is connected and in exchange with other regions. A globally acclaimed African music festival that is inclusive to local, regional and international audiences continues annually in Zanzibar, providing platforms for expression and celebrating cultural pluralism

Five Year Plan

Download: Busara Promotions Five Year Strategic Plan 2019 2024 (PDF, 4.8MB)

Financial Reports

Download: Busara Promotions Financial Report 2021-22 (PDF, 1.43 MB)

Main Donor, NGO Core funding

Download: Busara & Norwegian Embassy Agreement 2019-22 (PDF, 6.5MB)

Busara Evaluation & Lobby Report, 2022

Download:Busara Evaluation & Lobby Report, 2022 (PDF, 16MB)

Organisational Values

  • Artist Centred

    Busara Promotions exists primarily for the promotion and development of musicians and related professionals.

    Busara strives to uphold and advance the power of music and art in society, and the artist’s important role in keeping cultural traditions alive. When selecting musicians, the festival gives priority to women, young and emerging talents from the East Africa region.

  • Diversity

    Busara Promotions promotes respect for cultural diversity and pluralism. We facilitate exchange for artists of different African origins to build understanding and peace, with mutual respect.

    When selecting artists, recruiting staff or crew we do not discriminate on basis of race, class, gender, ethnicity, politics or religion.

  • Regional Identity

    Busara Promotions is proud of its roots in Zanzibar and the strong identity the festival has with these islands. At the same time, Busara Promotions is committed to building regional and interregional networking for African musicians and collective ownership for this East African festival.

  • Gender Equity

    Artists reflect the population at large. Wherever possible, our governance, staffing and artist selection processes aim to reflect equity in gender balance.

  • Human Rights and Freedom of Expression

    Busara Promotions supports the rights of artists and others in society to partake in culture and freedom of expression in conformity with the Universal Declaration of Human Rights, the United Nations Conventions on Human Rights and the Convention on the Protection and Promotion of the Diversity of Cultural Expressions.

  • Mutual Respect

    Busara Promotions places equal emphasis upon respect for local culture and tradition and the integrity of artists. Recognising that there are intrinsic tensions between these two sets of stakeholders it is part of Busara Promotions mission to build bridges of mutual respect and understanding.

  • Collaboration and Partnership

    Busara Promotions collaborates with governments, the corporate sector, donors, international NGOs, academia, civil society and well-wishers, without compromising its independence of thought and actions.

  • Transparency

    When selecting artists, recruiting staff, making purchases, reviewing accounts, expenditures or other important affairs of the organisation, we aim to remain accountable and transparent at all times.